Marketing Information Systems: A Marriage Of Systems Analysis And Marketing Management
نویسندگان
چکیده
منابع مشابه
Business and Information Systems Engineering and Marketing
Electronic media have tremendously changed marketing’s opportunities and challenges. The interactive nature of the Internet has empowered consumers, for example by enabling them to actively engage in the pricing process via interactive and dynamic pricing mechanisms (Bichler et al. 2010; Hinz et al. 2011; Skiera et al. 2005). Furthermore, consumers can exchange information on products and price...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2011
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v8i3.6146